DETROIT – Ford Motor said Monday that it has hired Apple veteran Peter Stern to lead a newly created division focused on developing and marketing software-enabled customer experiences for the automaker.
Stern, who most recently served as vice president of services at Apple, will be president of "Ford Integrated Services."
"This is transformational, because the cornerstone of our Ford+ plan is creating incredible customer services and experiences enabled by great hardware and software," Ford CEO Jim Farley said in a release.
"There's simply no one in the world better able than Peter Stern to build this strategically vital part of our business."
Stern said he will be focused on "customer experiences that feel like magic."
Persons:
Peter Stern, Stern, Ford, Jim Farley, There's, Farley
Organizations:
DETROIT, Ford, Apple, Ford Integrated Services
Locations:
Washington , DC